According to Adobe’s State of Create study, 75% of people feel growing pressure to be productive rather than creative at work. We’ve firsthand seen designers wait around for inspiration to magically appear, and then panic when the project deadline arrives. The reason is that most people don’t understand the creative process well enough to use […]
Colour choices influence brand perception by triggering instant emotional reactions in consumers before they even read your messaging or learn what you sell. The colours in your brand identity set the emotional tone for how people experience your business within seconds. Here’s the frustrating part. You’ve invested time building your brand, but if your colour […]